Learn which actions your users reach for first
Increase success rates by creating interfaces that people will understand straight away. First-click testing measures the usability of your digital experience based on the actions users reach for first. Benchmark, compare, iterate and evaluate your website or app, to deliver the most efficient and intuitive user experience.
Increase conversion and task success rates
Ensure that visitors can find what they need on the first try. Conduct first-click testing to discover where people expect to find the information they are looking for.
Get quick insights on your prototypes
Run a click test or impression test on an image or prototype of your interface to get quick answers about your designs. Results will show whether people know where to click or not, giving you an indicator of how easy to understand your design is.
Share results for quick decisions
Chalkmark’s clickmaps give you the objective data you need within seconds. The clear visualizations, such as the heatmap and click density grid, help you to identify key themes and share your first-click findings with stakeholders and team members. Website usability testing and analysis doesn’t need to be difficult.
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Use first-click testing to build efficient, intuitive digital experiences
When people get their first click right on a website, they are two to three times more likely to complete the task they set out to do. Upload your screenshots, sketches, prototypes, or wireframes in Chalkmark to check if your customers are able to find what they’re looking for quickly and easily.
Our first-click testing tool helps you to:
- Build your website based on data, not assumptions
- Collect the insights you need quickly and easily
- Compare your interface to alternative designs or competitors
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When you should use first-click testing
It’s best to do a click test when you want to answer a specific, information-related question. For example:
- Comparing a new prototype to your current website or app interface
- Test multiple call to action buttons to see which ones attract attention
- Decide between two designs, by quickly learning which design people prefer
First-click testing is most useful early in the design process. Gather valuable insight into what works before you finalize your designs and hand them over for development.
First-click testing tips and tricks
5 tools, infinite possibilities
The Optimal Workshop suite includes 5 quantitative and qualitative tools to support your user research journey from beginning to end.
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