First-click testing

Learn which actions your users reach for first


Increase success rates by creating interfaces that people will understand straight away. First-click testing measures the usability of your digital experience based on the actions users reach for first. Benchmark, compare, iterate and evaluate your website or app, to deliver the most efficient and intuitive user experience.

Increase conversion and task success rates

Ensure that visitors can find what they need on the first try. Conduct first-click testing to discover where people expect to find the information they are looking for.

Chalkmark clickmap results

Get quick insights on your prototypes

Run a click test or impression test on an image or prototype of your interface to get quick answers about your designs. Results will show whether people know where to click or not, giving you an indicator of how easy to understand your design is.

Share results for quick decisions

Chalkmark’s clickmaps give you the objective data you need within seconds. The clear visualizations, such as the heatmap and click density grid, help you to identify key themes and share your first-click findings with stakeholders and team members. Website usability testing and analysis doesn’t need to be difficult.  

Chalkmark clickmap of website

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Use first-click testing to build efficient, intuitive digital experiences

When people get their first click right on a website, they are two to three times more likely to complete the task they set out to do. Upload your screenshots, sketches, prototypes, or wireframes in Chalkmark to check if your customers are able to find what they’re looking for quickly and easily.

Our first-click testing tool helps you to:
  • Build your website based on data, not assumptions
  • Collect the insights you need quickly and easily
  • Compare your interface to alternative designs or competitors
Two people using a laptop to create a card sort online.

Trusted by more than 420,000 customers globally

When you should use first-click testing

It’s best to do a click test when you want to answer a specific, information-related question. For example:

  • Comparing a new prototype to your current website or app interface
  • Test multiple call to action buttons to see which ones attract attention
  • Decide between two designs, by quickly learning which design people prefer

First-click testing is most useful early in the design process. Gather valuable insight into what works before you finalize your designs and hand them over for development.

Abstract Illustration of First-Click Testing with Chalkmark

First-click testing tips and tricks

101 guide
101 guide

Learn more about first-click testing in our 101 guide

Help center
Help center

Learn more about first-click testing in our 101 guide

Does the first click really matter?
Does the first click really matter?

Dive into the study that motivated us to build Chalkmark.

5 tools, infinite possibilities

The Optimal Workshop suite includes 5 quantitative and qualitative tools to support your user research journey from beginning to end.






Recruit quality participants

Finding the right study participants can be tricky and time-consuming – so leave that to us. With access to over 50 million people worldwide, our recruitment service can connect you with the right participants for your studies.

A single source of truth

All your vital data in one place. The Optimal Workshop suite provides a single source of truth for all of your user insights, as well as enabling you to confidently analyze and share your findings.

Endless opportunities

From testing out a new homepage idea to creating brand new digital experiences; building a checkout flow for an ecommerce site to revolutionizing online banking, our customers use the Optimal Workshop suite for just about anything – and you can too.  

Start first-click testing with Chalkmark today

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