Online surveys

Capture the experiences and opinions of your users


Our online survey tool, Questions, makes it easy to capture the voices and opinions of your users. Build surveys your way with a variety of question types, in more than 80 languages. Gather easy-to-read results, and slice and dice them with flexible segmentation and filtering options.

Ask the right questions

Build your survey using a variety of question types to help you find the answers you need. Create your survey in no time and upload wireframes or images to add another layer of insight to your surveys. Use logic to personalize surveys for your participants, creating a better experience for all.

Questions participant choosing rating on a likert scale

Study the participants who matter most

Don’t spend hours sifting through survey results from participants that aren’t quite right. Add screening questions to ensure you have the right participants for your study and remove the noise. Save time and resources and get the data your team really needs.

Questions image of logic feature being used

Learn from your results

Get the answers you need to make confident, informed decisions. Access easy-to-read results in real-time; and enable your team to dig deeper by looking into segments with the ability to filter based on any questions in your survey.

Questions view of high level results from study

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Use Questions to find the answers you need

Go beyond the behavior. Understand why people interact the way they do with your website or app by gathering opinions and feedback from real people.

Our online survey tool helps you to:
  • Gather opinions and feedback to complement your quantitative research
  • Generate ideas and define areas of investigation
  • Enrich your understanding of your users at scale

Trusted by more than 420,000 customers globally

Learn more about online surveys

Help center
Help center

Learn how to build, run and analyze your Questions studies

3 ways to use online surveys in UX research
3 ways to use online surveys in UX research

Discover how online survey tools fit into user research

101 Guides
101 Guides

Learn how to use all the tools in the Optimal Workshop suite

5 tools, infinite possibilities

Optimal Workshop enables teams to gather fast actionable insights to make informed design decisions. Our superior analysis, multiple testing methods and easy participant recruitment options empower teams to be more efficient and deliver more customer focused solutions, with confidence.

The Optimal Workshop suite offers five quantitative and qualitative tools to support your user research journey from beginning to end.






Recruit quality participants

Finding the right study participants can be tricky and time-consuming — so leave that to us. With access to over 50 million people worldwide, our recruitment service can connect you with the right participants for your studies.

A single source of truth

All your vital data, all in one place. The Optimal Workshop suite provides a single source of truth for all of your user insights, as well as enabling you to confidently analyze and share your findings.

Endless opportunities

From testing out a new homepage idea to creating brand new digital experiences; building a checkout flow for an ecommerce site to revolutionizing online banking, our customers use the Optimal Workshop suite for just about anything — and you can too.

Start surveying with Questions today

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