Gather fast, actionable insights for informed design decisions

Deliver efficient, customer-focused solutions with Optimal Workshop’s multiple testing methods, superior analysis tools and easy participant recruitment.

Support your user research journey from beginning to end


Card sorting

Discover how people conceptualize, group and label information. Quickly gather actionable insights with automated analysis and comprehensive visualizations. Understand users’ mental models so you can build a content structure that’s easy to understand.

Abstract Image of Card Sorting with OptimalSort

Tree testing

Evaluate the findability of your content, and identify where people get lost. Tree testing allows you to test your content structures, categories and labels before you hit the visual design phase, saving time and resources. Whether you’re building something new or improving an existing website or app, use Treejack to make it intuitive for users to navigate.

Abstract Illustration of Tree Testing with Treejack

First-click testing

Learn how well your digital experience matches your users’ expectations. First-click testing measures the usability of your interface based on the actions people reach for first. Get quick answers that enable you to create an interface that’s easy-to-understand.

Abstract Illustration of First-Click Testing with Chalkmark

Online surveys

Capture feedback and opinions from your users with online surveys. Gather easy-to-read results in real-time; and dive deeper by building segments based on any questions in your survey. Enable your team to understand user needs and design digital experiences with empathy.

Abstract illustration of the online survey method

Qualitative research

Collect and tag notes and observations from user interviews and usability tests. Make sense of your qualitative research with the affinity map, or slice and dice your data to discover patterns with the theme builder. Reframer is the end-to-end qualitative research tool for capturing and analyzing data all in one place.

Abstract Illustration of Qualitative Research with Questions

Want to see our tools in action?

Three options to recruit quality participants

In-app access to our recruitment panel of over 239 million people, with a variety of targeting options and quality responses guaranteed.

A custom recruitment service for when you have a tight deadline or need a bespoke audience built to fit specific criteria.

Use your own participants participants for free with a shareable link for your mailing list, social channels, website, or a 3rd party recruitment panel.

Analyze your results and gain insights with ease

Combine qualitative and quantitative research methods to get a clearer picture.

See responses as they come in and start identifying patterns in your data as soon as you launch your study.

Easily iterate and compare ideas as many times as you like to find a solution that best meets user needs and business goals.

Share your results with stakeholders and decision makers, and demonstrate ROI by comparing benchmarked results with your tested iterations.

Empower your team to make informed design decisions

Five information architecture tools to build better digital experiences, backed by data from real people.

  • Tree testing with Treejack
  • Card sorting with OptimalSort
  • Online surveys with Questions
  • First impressions with Chalkmark
  • Qualitative research with Reframer

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